The 30-Minute Social Media Audit Checklist

Most businesses "do social media" for a year without ever auditing it. They keep posting the same way, spending the same budget, hoping this month is different. It isn't, because nobody stopped to ask what actually worked.

An audit is not a report. It is a decision-making exercise: find the three things to stop, the three to double down on, and the one experiment to run next. You can do that in 30 minutes if you have a checklist.

An audit that doesn't end with three decisions is just a spreadsheet with feelings.

1. 1.Set a 30-minute timer. Audits expand to fill the time you give them.
2. 2.Pull the numbers first, opinions second. Numbers tell you what to stop; feelings lie.
3. 3.End on the decisions page. An audit with no decision is a wasted hour.
4. 4.Re-run it every quarter. Trends only show up over time.

→The point of an audit is not to know more. It's to stop doing the wrong things faster.